Privacy Policy

This Privacy Policy describes how PeakRoo ("PeakRoo," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, make a purchase, contact us, or otherwise use our services (collectively, the "Services").

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with PeakRoo, we may collect the following categories of personal information:

• Contact information: including your name, email address, telephone number, billing address, and shipping address.
• Order information: including products purchased, order history, returns, refunds, and shipping information.
• Payment information: including payment-related details processed through our payment service providers. We generally do not directly store complete payment card information.
• Account information: including login information, saved preferences, and other information associated with your customer account, if applicable.
• Device and usage information: including IP address, browser type, device type, operating system, referring URLs, pages viewed, interactions with our website, and similar technical information.
• Marketing information: including your preferences regarding promotional emails, advertising, and other marketing communications.
• Customer service information: including messages, inquiries, reviews, feedback, and other information you provide when contacting us.

2. How We Collect Information

We may collect personal information from several sources, including:

• Directly from you when you place an order, create an account, subscribe to emails, or contact us.
• Automatically through cookies, pixels, analytics technologies, and similar tracking tools.
• From Shopify, which provides the ecommerce platform used to operate our online store.
• From payment processors, shipping providers, analytics services, advertising platforms, and other service providers.
• From social media or advertising platforms when you interact with our advertisements or content.

3. How We Use Your Personal Information

We may use personal information for purposes including:

• Processing and fulfilling purchases and payments.
• Shipping products and providing order updates.
• Managing returns, refunds, exchanges, and customer service requests.
• Creating and managing customer accounts.
• Communicating with you regarding your purchases or inquiries.
• Detecting, investigating, and preventing fraudulent or unauthorized activity.
• Improving our website, products, advertising, and customer experience.
• Providing personalized content and product recommendations.
• Sending marketing and promotional communications where permitted by law.
• Measuring the effectiveness of advertising campaigns.
• Complying with applicable laws, regulations, legal processes, and tax requirements.

4. Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, tags, web beacons, local storage, and similar technologies to operate our website, remember your preferences, understand website usage, improve performance, and deliver relevant advertising.

These technologies may collect information such as your IP address, device information, browsing activity, pages visited, products viewed, shopping cart activity, and interactions with advertisements.

You may be able to control certain cookies through your browser settings or through any cookie preference tools made available on our website. Disabling certain cookies may affect the functionality of some parts of our website.

5. Advertising and Analytics

We may work with advertising and analytics partners, including platforms such as Google and Meta, to understand how visitors use our website, measure campaign performance, and provide advertisements that may be more relevant to your interests.

These partners may use cookies, pixels, device identifiers, and similar technologies to collect information about your interactions with our website and other websites or services.

Depending on where you live, applicable privacy laws may provide you with the right to opt out of certain targeted advertising, sharing, or processing of personal information.

6. How We Share Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, including:

• Shopify and other technology providers that support our ecommerce operations.
• Payment processors that securely process transactions.
• Shipping and logistics providers that deliver your purchases.
• Marketing and advertising providers that help us manage and measure advertisements.
• Analytics providers that help us understand website performance and customer behavior.
• Customer support and business service providers that assist with operating our Services.
• Professional advisers, including accountants, lawyers, insurers, and consultants where appropriate.
• Government or regulatory authorities when required by applicable law or legal process.

We may also disclose information as part of a business transaction such as a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction.

7. Shopify

Our online store is hosted by Shopify. Shopify processes certain personal information in order to provide ecommerce services to us and to enable customers to browse, purchase products, and interact with our store.

Your information may therefore be processed by Shopify and its affiliated companies in accordance with their applicable privacy practices.

8. Payment Information

Payments made through our website may be processed by third-party payment providers. These providers may collect and process payment information necessary to complete your transaction.

PeakRoo generally does not directly store complete credit or debit card numbers. Payment information is handled by the applicable payment processor according to its security and privacy practices.

9. International Data Transfers

PeakRoo operates an international ecommerce business. Your personal information may be processed, transferred, or stored in countries other than the country where you live.

Where required by applicable law, appropriate safeguards may be used to protect personal information transferred internationally.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide our Services, fulfill transactions, maintain business and tax records, resolve disputes, enforce agreements, prevent fraud, and comply with legal obligations.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

11. Your Privacy Rights

Depending on your country, state, or region of residence, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information we hold about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a copy or transfer of certain personal information.
• Object to or restrict certain processing activities.
• Withdraw consent where processing is based on your consent.
• Opt out of certain targeted advertising or sharing of personal information where applicable.
• Appeal certain decisions regarding your privacy request where applicable.

To exercise an applicable privacy right, please contact us using the information provided in the "Contact Us" section below.

We may need to verify your identity before processing certain privacy requests. We will not unlawfully discriminate against you for exercising your privacy rights.

12. European Economic Area, United Kingdom and Switzerland

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process personal information under one or more lawful bases as applicable, including:

• Performance of a contract with you.
• Compliance with legal obligations.
• Our legitimate business interests.
• Your consent where required.

You may also have the right to lodge a complaint with the applicable data protection authority in your country of residence.

13. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state laws. Depending on your state of residence and the applicability of those laws to PeakRoo, these rights may include access, correction, deletion, portability, and the ability to opt out of certain uses of personal information for targeted advertising, sale, or sharing.

Where required, we will process eligible requests in accordance with applicable privacy laws.

14. Marketing Communications

If you choose to receive promotional emails or other marketing communications from us, you may unsubscribe at any time by using the unsubscribe link included in our marketing emails.

Even if you unsubscribe from promotional communications, we may continue sending non-promotional communications relating to your orders, account, transactions, customer service requests, or other important service-related matters.

15. Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided us with personal information improperly, please contact us so that we can review the matter and take appropriate action.

16. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure.

17. Third-Party Websites

Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy, security, or content practices of those third parties.

We encourage you to review the privacy policies of any third-party websites or services you visit.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal requirements, or privacy practices.

When we make changes, we may update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us.